![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/7a335750-7bbc-4b13-83bf-8fc009643414_rw_3840.jpg?h=a8cadc9ec3b6baa45dabd1c898eac9bd)
Cover tests
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/840120a1-46bb-4f41-9686-0bcdd9ec7811_rw_1920.jpg?h=a0fc8d7ba070bf7f78296014e66b3317)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/41097c2b-8874-4d60-b154-8b65ba3e242e_rw_1920.jpg?h=4b690ebcb2abd7023895bf000cb071c3)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/fbf363c8-3a14-438b-9276-50d0309d7551_rw_1920.jpg?h=1c420363141d56525a26d3b5ffb5ebf8)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/caf10d63-80a0-4d70-8a54-0158cce88aa4_rw_1920.jpg?h=128e338d00f8503faf3388dabc748289)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/7f4389d6-bf53-4805-8d9f-35e1cfc6b95f_rw_1920.jpg?h=53d7d0e06505acb8f3f4cf1ac65cd659)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/d7a99c1f-4360-42c2-b871-f616f138a2ca_rw_1920.jpg?h=dd0180348028486d1d39c11e74ed026b)
I ran several type design tests to find the right cover design path. I realized that I needed to remove information for it to work as a brand and decided to remove almost all the counter-forms of the letters. I explored, giving the letters a monospaced look so that they would occupy the same space on the grid vertically and decided to make their personality friendly as the language of the book.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/9b5bc3c8-0304-4f04-9cdb-0caa7e8e2c62_rw_1920.jpg?h=174159953e319b35de917561d8667620)
Final cover design
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/3b047d6a-3c86-4d24-beba-ca8cac88bd11_rw_1920.jpg?h=16cfc3756a3369445099108672c9cb62)
Design and weight testing of the emojis that would be used in the publication and in the gift font.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/bc96971d-d52f-4c03-b754-2faf3039f5ba_rw_1920.jpg?h=58191c7fa216e55c6a77b3fbe343824b)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/b85a8d77-f79a-4501-942f-d18d395e70a2_rw_3840.jpg?h=ba39c855931af592eabb03eacc87014d)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/57c4fb0b-3942-49f6-a63a-270d6676ad76_rw_1200.jpg?h=3030eeb3a6419bb9f22d807ad168a9a1)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/e3cdc4a4-3bf7-4580-bd3e-5b268294dc41_rw_3840.jpg?h=3cbd5ce73a987d62f5d6aae5b1fa3beb)
Layout, design, training & styles
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/6454ead3-182b-4a25-9ce8-ebfe3ac49ec1_rw_1920.jpg?h=e4ed26fcf5c77a88bce7f99b75257d09)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/fc8ff0d9-3e7d-49f1-9bc4-f1fc3080110d_rw_1920.jpg?h=9aea0509112bee4cdc858d9fae4db50a)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/81ab626b-8a88-48be-9d9d-c1d86789d83a_rw_1920.jpg?h=3f71f335301c63d76c962ee489cb4018)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/bb8b418c-0e76-4672-9277-68bceaeb724b_rw_1920.jpg?h=df583ca59ed270b6eff435a330faedf9)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/67cee73f-3e22-4e9d-8cf0-a6e2cd6ef57b_rw_1920.jpg?h=386f618af5f6359e06ec3f2f723f9094)
Typographic selection
The search for the typeface to be used in the book was a bit tedious, especially due to the parameters required by the content of the publication. After looking for various font options that would comply with:
1. Being designed by a typographer woman.
2. Have a large pro set that had small caps, italics, several sets of numbers, multilingual, condensation axes, for example, for notes.
3. Be a sans-serif font.
4. Look formal but friendly.
2. Have a large pro set that had small caps, italics, several sets of numbers, multilingual, condensation axes, for example, for notes.
3. Be a sans-serif font.
4. Look formal but friendly.
These were my favorites, but only Skolar met what I needed.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/60ceec3c-5a26-4070-b873-f32845b01399_rw_1200.jpg?h=0fb0e4f3ecd54b8dbcaf013822c4043f)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/eec0d55d-fcbc-49d3-898d-188081534682_rw_1200.jpg?h=4149f3a5f88099ebc05fc13ae9a3341d)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/7a1bb857-80e1-4a40-b2ef-05ae83616d60_rw_1200.jpg?h=a8da8518b56ee2b1760e97f9c28767ba)
Rosetta specimen image
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/331efeca-dc24-4ae0-a973-8ed46be91ab5_rw_1920.jpg?h=313e19dd376bdb3bf4a1ca7d840b9243)
Gift typography design
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/6d1ffd92-a87c-493b-b3d0-02c0650e9129_rw_1200.jpg?h=7f0146c17447f8ae3930801223e5af5b)
Elementype . Book in Spanish
Pay/Pague
Total: $27 USD o $575. 20 MXN
If you want to buy the book and you live in Mexico City, write to me at hi@momutype.com to arrange a nearby place, and you don't have to pay for shipping.
—
Si quieres comprar el libro y vives en la ciudad de méxico escríbeme a hi@momutype.com para acordar un lugar cercano y no tengas que pagar el envío.