Elementype is a font for the Elementype book. The main idea was to work as a brand.
I ran several type design tests to find the right cover design path. I realized that I needed to remove information for it to work as a brand and decided to remove almost all the counter-forms of the letters. I explored, giving the letters a monospaced look so that they would occupy the same space on the grid vertically and decided to make their personality friendly as the language of the book.
Cover tests
Design and weight testing of the emojis that would be used in the publication and in the gift font.
Font in use
Photographs by: Prof. Kye-soo Myung.
Oesol Hanmadang Ulsan 2021 International Typography Poster Exhibition
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More than 50 renowned artists/ designers from 11 countries were invited to this exhibition, including prominent designer Eric Olivares Lira who uses Elementype on his poster.