![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/41a1dd7e-545b-4cf8-ae13-4fe914fecede_rw_1920.jpg?h=7190e09c2bb5de36b96c7627081cb90d)
Elementype is a font for the Elementype book. The main idea was to work as a brand.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/7e4ef380-c8e1-455c-bf28-30fe8a2f9a1d_rw_600.jpg?h=0dd7a7ca0b4e5e83b1d460e81191afbf)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/82df230a-8f9c-415d-bbf1-748715863925_rw_600.jpg?h=087c7693602dd23573e22d2600686740)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/2c81494d-2e33-4070-a27a-dfc6abcd4095_rw_600.jpg?h=a40385dabe854a38b9e0a44c52f55b2d)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/a3605390-4231-4311-b538-7a4a537876cf_rw_600.jpg?h=06b4eb5a9d2ca469b139301aebe6ae80)
I ran several type design tests to find the right cover design path. I realized that I needed to remove information for it to work as a brand and decided to remove almost all the counter-forms of the letters. I explored, giving the letters a monospaced look so that they would occupy the same space on the grid vertically and decided to make their personality friendly as the language of the book.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/9f695a4d-0192-4eb8-a31b-71a7f26f76ca_rw_1920.jpg?h=63d6646cdd1b224e482f541ae2204240)
Cover tests
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/708278d8-db60-485d-b3a1-0e07997c27a9_rw_1920.jpg?h=37cea07640a2d79d8bf315aed9042df9)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/9f796c80-3eda-4dbd-ae63-a33390d3fa44_rw_1920.jpg?h=fbfbabe707513a388f268e9daf889fbb)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/cd17fe24-4ea4-424a-bc6e-8296cfb22c69_rw_1920.jpg?h=dacd520edaa24b7111365adf641779a7)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/cddfad44-b03f-46f3-9080-6e7d662f1910_rw_1920.jpg?h=4a875a9c7c1d1793649d365eeceef0bd)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/feac20f1-78f4-4549-aa19-b30726cb4f2e_rw_1920.jpg?h=4b0111e9f5f7dbf9a45b4f41ed5e95fd)
Design and weight testing of the emojis that would be used in the publication and in the gift font.
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/f1ae45d2-22d4-4046-a7b9-2b29646f2b7e_rw_1920.jpg?h=58fbd29185096258f7c90d3f26c2ee05)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/6fd49382-c217-4ea2-8d1e-ac9ce4982dbf_rw_1920.jpg?h=8e09f6037f64c65ba37580ef6e2f9b3a)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/b0f103c7-89ba-4c60-8bf0-2dbc6b0f5b34_rw_1200.jpg?h=0e4d7ed5b0941e92eb5a3da8e2477665)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/c9f25a55-1f3b-4497-9393-43aa1447f79e_rw_1920.jpg?h=b28b1f78f95a2b8a40c3244225d47e83)
Font in use
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/e125f4e6-30e0-45b0-98a5-f3551fed5eca_rw_1920.jpg?h=513b502536983147e5d17aafb1f78955)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/fbf5aab1-5941-49f2-b160-2cebcdbc7414_rw_1200.jpg?h=f93b5ba8727b24dc282ef4babd0ce784)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/dafb24d7-b383-4a22-a9f2-b1a84da08628_rw_1920.jpg?h=6dfd400dfef3c4787f888774eadc95af)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/1bdcd1da-590a-47d1-b29f-47bfeb74ae39_rw_1200.jpg?h=f91ab92519dd6942a3969990fc79a5c1)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/11ca8fb7-a01f-4b40-b03f-f309550a1050_rw_1920.jpg?h=eab3cb143dce5f1213261bd239add30e)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/2033dd5a-31d3-41eb-8a41-4ae4bb1c8e83_rw_1920.jpg?h=fcedf147b49c8aafa86bf25d7b06f10c)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/379d236d-ee4d-44c6-a02e-b5756bf88cd3_rw_1920.jpg?h=8bc21fe1f8224008613d2f96f2dec584)
![](https://cdn.myportfolio.com/305f15a8-b42e-4c6b-913e-3623546ffcbd/484ae0d7-6309-486a-ba77-d9d005b4e129_rw_1920.jpg?h=b9383d9304100f397541501bf19ed672)
Photographs by: Prof. Kye-soo Myung.
Oesol Hanmadang Ulsan 2021 International Typography Poster Exhibition
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More than 50 renowned artists/ designers from 11 countries were invited to this exhibition, including prominent designer Eric Olivares Lira who uses Elementype on his poster.